Demand planning & forecasting
Forecasting is your best estimate of what customers will buy, by product and by week or month. It drives everything downstream: what you order, what you make, how many people you schedule, and how much cash you tie up. A good forecast is not perfect; it is consistent, reviewed, and owned by someone.
Key ideas
- Start from sales history, then layer in promotions, new customers, seasonality, and known changes
- Measure forecast accuracy and bias every month so the forecast improves over time
- Plan at the right level: by item for purchasing, by family for capacity and budget
How I help
- Build a simple forecast model in the tools you already have (ERP or spreadsheet)
- Set up a monthly review with sales and operations, and track accuracy
- Train your team to own and update it